Dr. Raymond D. Barclay

Raymond D. Barclay, MDIV, M.S., Ph.D., LEED-AP has worked on a variety of enrollment, financial aid, and budgeting projects over his career in both the public and private sectors. Currently, Dr. Barclay serves as the Senior Consultant for Data Science and Applied AI at College Aid Services.

Dr. Barclay also serves as Senior Executive Director of Enrollment Systems, Research and Effectiveness at Duquesne University and he also serves as a senior research fellow at the Bonner Foundation, a Princeton, NJ based organization that supports scholarship and student development initiatives at a wide array of institutions such as Oberlin College, Morehouse College, Spelman College, and Davidson College. 

Dr. Barclay’s innovative, integrative, and forward-thinking approach has garnered recognition within the industry. His contributions to the field of enrollment management and data analytics have been widely acknowledged, earning him accolades for his outstanding achievements and impact.. He also has achieved over his career certification in applied artificial intelligence (IBM), design thinking and charrette certification (The National Charrette Institute, Harvard University’s Graduate School of Design, University of Virginia’s Darden School of Business), and green building design (LEED AP, US Green Building Council).

Dr. Barclay has served as Senior Vice President in enrollment and operations roles, he previously was president of Enrollment by Design, LLC (Princeton, NJ). Clients range from large state-systems universities such as Rutgers University and University of Cincinnati to liberal arts colleges such as DePauw University and St. Catherines University (MN).

In previous roles, Dr. Raymond Barclay served as the Associate Provost for Academic Budgets and Planning/ Assistant Vice President for SEM Planning and Analytics at the New School (NYC) where he was responsible for all decision support and systems activities in service to academic and curricular planning and provides significant analytic support to the broader strategic enrollment management and continuing education functions. Dr. Barclay contributed significantly to discussions shaping policy and practice, especially as they relate to the implementation of the strategic plan and strategic budgeting. He oversaw all financial aid and enrollment projections as well as a “Cost of Education” project. Similar roles were held at Stetson University (Vice President for Analytics and Decision Support), Senior Associate for Arroyo Research Services (clients included Northeastern University, University of Vermont, Stetson University, Walden University, UC-Irvine and Cal-Fullerton to school districts, community colleges and state educational agencies in VA, TX, OH, and HI), Associate Vice-President/Director of Institutional Research for College of Charleston, Vice Chancellor for Institutional Research and Planning in the University of North Carolina system (WCU), Director of Institutional Research and Assessment at the College of New Jersey, Policy and Planning Analyst at Burlington County Community College (NJ).

Dr. Barclay has played a key role in shaping broadly and undertaking original assessment work aimed at addressing accreditation and accountability requirements such as those found in the Higher Education Opportunity Act, Title II, NCAA, regional accreditation processes (Middle States Commission on Higher Education, the Southern Association of Colleges and Schools), and other specialized accreditations (NASM, NCATE, ABET, etc.). Dr. Barclay has also served as a principal investigator, co-investigator and evaluator on grants from the National Science Foundation, Corporation for National Service, Department of Defense, and Department of Education aimed at addressing school improvement, student development, student access, and improving participation of women and minorities in the science, technology, math, and engineering fields.

Dr. Barclay has taught psychological testing, psychology, data mining/statistics, and public policy courses. He completed his Ph.D. in educational psychology with a focus in learning and cognition, program evaluation, and measurement at Temple University. He also has a master’s degree in Sustainable Design from the School for Architecture and the Built Environment at Thomas Jefferson University. His academic training has focused on areas related to psychology, learning and cognition, statistics and data science, design-thinking and sustainable design. In higher education research, Dr. Barclay’s most recent contributions include co-authoring articles and research on resiliency, clinical interventions for veterans with PTSD, and retention and persistence.

As a thought leader and expert in data architecture and strategy, Dr. Barclay continues to make significant contributions to the field of enrollment management. With his comprehensive understanding of data analytics, strategic planning, and enrollment optimization, he is poised to shape the future of higher education by helping institutions leverage their data assets to achieve their enrollment objectives.